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  1. 1
    by Payne, Adrian
    Published 1998
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    Relationship marketing for competitive advantage : winning and keeping customers /
  2. 2
    by Brooks, Ian, Dr
    Published 2001
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    10 steps to becoming customer driven : how to build a company that will keep those customers you worked so hard and spent so much money to get /
  3. 3
    by Lytle, John F.
    Published 1993
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    What do your customers really want? : here's a sure-fire way to find out /
  4. 4
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    Superior customer value in the new economy : concepts and cases /
  5. 5
    by Sheth, Jagdish N., Mittal, Banwari
    Published 2004
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    Customer behavior : a managerial perspective /
  6. 6
    by Wansink, Brian
    Published 2005
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    Marketing nutrition : soy, functional foods, biotechnology, and obesity /
  7. 7
    by Szwarc, Paul
    Published 2005
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    Researching customer satisfaction & loyalty : how to find out what people really think /
  8. 8
    by Horovitz, Jacques, 1947-
    Published 2004
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    Service strategy : management moves for customer results /
  9. 9
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    Sense and respond : the journey to customer purpose /
  10. 10
    by Heppell, Michael
    Published 2006
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    Five star service, one star budget : how to create magic moments for your customers that get you notice, remembered, and referred /
  11. 11
    by Denove, Chris, Power, James D.
    Published 2006
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    Satisfaction : how every great company listens to the voice of the customer /
  12. 12
    Book
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    The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs /
  13. 13
    by DiJulius, John R., 1964-
    Published 2008
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    What's the secret? : to providing a world-class customer experience /
  14. 14
    by Hayes, Bob E., 1963-
    Published 2008
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    Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /
  15. 15
    by Jacka, J. Mike, Keller, Paulette J.
    Published 2009
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    Business process mapping : improving customer satisfaction /
  16. 16
    by Hilton, Matthew
    Published 2009
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    Prosperity for all : consumer activism in an era of globalization /
  17. 17
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    Customer satisfaction evaluation : methods for measuring and implementing service quality /
  18. 18
    by Dalgic, Tevfik, Yeniceri, Tulay
    Published 2013
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    Customer-oriented marketing strategy : theory and practice /
  19. 19
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    The 1997 report on the student experience at AIT /
  20. 20
    Published 2013
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    Customer service counts : study guide.
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