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New product development /
Published 2012
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Henry Stewart Talks: Business & Management
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Royal reels : enhancing the customer experience for slot machines and beyond /
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Grayson, Kent
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Freeman, Elliot
Published 2016
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Dettol : marketing research for understanding consumer evaluations of brand extensions /
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Srivastava, Arpita
Published 2007
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Gaming the gamers : using experience maps to develop revenue-generating insights /
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Waikar, Sachin
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Smith, Gene
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Handbook of research in mass customization and personalization /
Published 2010
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Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th-7th, 2014 : Twenty Years of Mass Customi...
Published 2014
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Items from Articles & more search
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis.
by
Eisend, Martin
, et al.
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective.
by
Wood, Stacy
Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research.
by
Stephen, Andrew T
DEALING WITH COMPLEXITY IN DESIGN SCIENCE RESEARCH: A METHODOLOGY USING DESIGN ECHELONS.
by
Tuunanen, Tuure
, et al.
Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals.
by
Wang, Xin (Shane)
, et al.
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