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Zag : the number-one strategy of high-performance brands : a whiteboard overview /
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Neumeier, Marty
Published 2007
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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
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Neumeier, Marty
Published 2003
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Brandsimple : how the best brands keep it simple and succeed /
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Adamson, Allen P.
Published 2006
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Global brand strategy : world-wise marketing in the age of branding /
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Steenkamp, Jan-Benedict E. M.
Published 2017
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
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Aaker, David A.
Published 2004
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The pirate inside : building a challenger brand culture within yourself and your organization /
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Morgan, Adam
Published 2004
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