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The color revolution /
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Blaszczyk, Regina Lee
Published 2012
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Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.
by
Puzakova, Marina
, et al.
Measuring the Strength Of Color Brand-Name Links.
by
ROMANIUK, JENNI
, et al.
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research.
by
Labrecque, Lauren I.
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