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  1. 1
    by Haig, Matt
    Published 2003
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    Brand failures : the truth about the 100 biggest branding mistakes of all time /
  2. 2
    Book
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    Brand management : a theoretical and practical approach /
  3. 3
    by Barrow, Simon, Moseley, Richard
    Published 2005
    Book
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    The employer brand : bringing the best of brand management to people at work /
  4. 4
    by Abraham, Jorij
    Published 2014
    Ebook
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    Springer eBooks
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    Product information management : theory and practice /
  5. 5
    by Bakker, Diederich
    Published 2015
    Ebook
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    Springer eBooks
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    Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers /
  6. 6
    by Kincaid, David, 1959-
    Published 2020
    Ebook
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    The brand-driven CEO : embedding brand into business strategy /
  7. 7
    by Memon, Tabassum
    Published 2021
    Ebook
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    Effective platform product management : an effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base /
  8. 8
    by Aumayr, Klaus J.
    Published 2023
    Ebook
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    Springer eBooks
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    Successful product management : tool box for the professional product management and product marketing /
  9. 9
    Ebook
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    SAGE
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    Dettol : managing brand extensions /
  10. 10
    by Chen, Eve
    Published 2024
    Ebook
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    Growth Product Manager's Handbook : Winning Strategies and Frameworks for Driving User Acquisition, Retention, and Optimizing Metrics /
  11. 11
    Published 2013
    Streaming video
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    A Kanopy streaming video
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    Marketing mix.
  12. 12
    Ebook
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    SAGE
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    Marketing placement : choosing the wrong channel leads to launching setback for Pak Arab plastic pipes and fitting /
  13. 13
    by Winsor, John, 1959-
    Published 2004
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    Beyond the brand : why engaging the right customers is essential to winning in business /
  14. 14
    Book
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    Storytelling : branding in practice /
  15. 15
    by Elliott, Richard H., Percy, Larry
    Published 2007
    Book
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    Strategic brand management /
  16. 16
    by Moon, Youngme E.
    Published 2006
    Computer File
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    Brand positioning.
  17. 17
    by Batey, Mark
    Published 2008
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    Brand meaning /
  18. 18
    Published 2006
    Ebook
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    Product platform and product family design : methods and applications /
  19. 19
    Book
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    Strategic brand management /
  20. 20
    by Samli, A. Coskun
    Published 2011
    Ebook
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    Springer eBooks
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    From imagination to innovation : new product development for quality of life /
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