The language of advertising : written texts / Angela Goddard.
This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1998.
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| Series: | Intertext (London, England).
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts. |
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| Physical Description: | ix, 134 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415145988 9780415145985 |