From the old to the new : an analysis of the decline of Florida's oldest attraction-Cypress Gardens-and the genesis of Florida's newest attraction-Legoland / Ian David, Thomas R. Schrier.
The Merlin Corporation, through its subsidiary Legoland theme park intends to reenergize the old Cypress Gardens into one of Florida's most visited attraction for the 2-12 age group segments. Their solid financial backing allows them to weather some of the problems experienced by previous owner...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
International CHRIE,
2013.
|
| Series: | SAGE Business Cases.
|
| Subjects: | |
| Online Access: | SAGE |
| Summary: | The Merlin Corporation, through its subsidiary Legoland theme park intends to reenergize the old Cypress Gardens into one of Florida's most visited attraction for the 2-12 age group segments. Their solid financial backing allows them to weather some of the problems experienced by previous owners. Their decision to enter the highly competitive mature theme park market of Central Florida shows the confidence they have in a strategic business plan which has provided them with previous success. Their success would vindicate the mission and vision of Cypress Gardens original founder, Dick Pope, to build a beautiful attraction based on the flora of Florida in Winter Haven. The academic fraternity can learn much from this case study, since it enables many theoretical concepts to be discussed under a real life scenario. |
|---|---|
| Item Description: | Originally Published InDavid, I., & Schrier, T. R. (2013). From the old to the new: An analysis of the decline of Florida's oldest attraction-Cypress Gardens-and the genesis of Florida's newest attraction-Legoland. Journal of Hospitality & Tourism Cases, 2(4), 15-22. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 152970782X 9781529707823 |