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Author
Krishna, Aradhna
Aradhna Krishna
Aradhna Krishna
is an American
academic
focused on
marketing
. As of 2006, she was considered one of the 50 most productive marketing professors in the world. ''
Harvard Business Review
'' recently acknowledged her as "the foremost expert in the field" of
sensory marketing
. She is the Dwight F. Benton Professor of Marketing at the
Ross School of Business
at the
University of Michigan
. She was awarded as a fellow of the
Society for Consumer Psychology
, the organization's highest honor, in recognition of her contributions to consumer psychology.
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Customer sense : how the 5 senses influence buying behavior /
by
Krishna, Aradhna
Published 2013
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Sensory marketing : research on the sensuality of products /
Published 2010
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Sensory marketing : research on the sensuality of products /
Published 2010
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Related Subjects
Consumer behavior
Marketing
Psychological aspects
Senses and sensation
New products
Sensuality