Return on Influence: The Revolution Power of Klout, Social Scoring, and Influence Marketing.

Bibliographic Details
Title: Return on Influence: The Revolution Power of Klout, Social Scoring, and Influence Marketing.
Authors: Jacobs, Barbara
Source: Booklist, 01/02/2012, Vol. 108 Issue 11, p12, 1p
Abstract: Reviews the book "Return on Influence: The Revolution Power of Klout, Social Scoring, and Influence Marketing" by Mark W. Schaefer
Subject Terms: RETURN on Influence: The Revolutionary Power of Klout, Social Scoring & Influence Marketing (Book), SCHAEFER, Mark W.
ISSN: 00067385
Database: Australia/New Zealand Reference Centre