Encyclopedia of Global Brands. 2d ed.

Bibliographic Details
Title: Encyclopedia of Global Brands. 2d ed.
Authors: Adams, Jennifer
Source: Booklist, 15/10/2013, Vol. 110 Issue 4, p34-36, 2p
Abstract: The article reviews the second edition of the book "Encyclopedia of Global Brands."
Subject Terms: ENCYCLOPEDIA of Global Brands (Book), BRANDING (Marketing), NONFICTION
ISSN: 00067385
Database: Australia/New Zealand Reference Centre