Academic Journal
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd.
| Title: | Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd. |
|---|---|
| Authors: | Heinze, Aleksej, Griffiths, Marie, Fenton, Alex, Fletcher, Gordon |
| Source: | Global Business & Organizational Excellence. May/Jun2018, Vol. 37 Issue 4, p6-13. 8p. 1 Color Photograph, 2 Diagrams. |
| Abstract: | To attract a generation of workers and consumers who have never known a world without Wi‐Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and processes. The leaders of Hydro‐X, a privately owned British enterprise, met the challenge of digital transformation by forming a knowledge exchange partnership with a local university and applying two business models to assess the current state of digital maturity at the firm and map out a strategy to improve it. Their experiences reflect the HINGE project planning methodology: Horizon scanning to evaluate the competition, Internal auditing, New model creation, Gap analysis, and Evaluation of options to determine next steps. As a result of their efforts, Hydro‐X fostered an intrapreneurial spirit among its staff and refined its e‐commerce platform to digitally target key audiences in order to tap into a new source of revenue. [ABSTRACT FROM AUTHOR] |
| Subject Terms: | *Business models, *Information sharing, *Internal auditing, Social media, Digital technology |
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| ISSN: | 19322054 |
| DOI: | 10.1002/joe.21859 |
| Database: | Business Source Complete |
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