Academic Journal
Distribution of Electronic Books - Models and Practices.
| Title: | Distribution of Electronic Books - Models and Practices. |
|---|---|
| Authors: | Tonkova, Evgeniya1 tonkova@ue-varna.bg |
| Source: | Izesstia, Journal of the Union of Scientists - Varna, Economic Sciences Series. Aug2022, Vol. 11 Issue 2, p13-20. 8p. |
| Abstract: | Over the past decade there has been an increasing interest in the publishing and purchase of e-books. There are different factors that contribute to the growing interest in educational literature in digital format. Publishers are faced with the choice between alternatives of the form and content and distribution. The difference in profitability, speed and accessibility of the distribution channels suggests that there is a need to rethink the management solutions from the past decades and to invest in new distribution channels. [ABSTRACT FROM AUTHOR] |
| Subject Terms: | *Marketing channels, Electronic books, Educational literature |
| Copyright of Izesstia, Journal of the Union of Scientists - Varna, Economic Sciences Series is the property of Union of Scientists - Varna and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| ISSN: | 13147390 |
| Database: | Business Source Complete |
Availability