Academic Journal
Consumer activism, promotional culture, and resistance: integrating a celebratory fragmented literature and showing a dark side: by Eleftheria Lekakis, London, Sage Publications, 2022, 256 pp., $44 (paperback), ISBN 978-1529723090.
| Title: | Consumer activism, promotional culture, and resistance: integrating a celebratory fragmented literature and showing a dark side: by Eleftheria Lekakis, London, Sage Publications, 2022, 256 pp., $44 (paperback), ISBN 978-1529723090. |
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| Authors: | Zanette, Maria Carolina1 (AUTHOR) maria-carolina.zanette@neoma-bs.fr |
| Source: | Consumption, Markets & Culture. Oct2023, Vol. 26 Issue 5, p397-401. 5p. |
| Abstract: | The hypocritical side of celebrity activism leads us to the third topic she develops, which is particularly important: I consumer solutionism i , "the unfuffled celebration of consumer activism as the primary means of contemporary resistance in promotional culture" (p. 17). Consumer movements and resistance have been topics of interest in consumption studies for some time (Izberk-Bilgin [6]; Kozinets and Handelman [9]; Sörum and Fuentes [16]; Zanette and Pereira Zamith Brito [20], among many other references). From this theoretical perspective, she poses and then answers some thought-provoking questions about consumer resistance: How can conscious and activist consumers deal with the pervasiveness of consumer culture?. [Extracted from the article] |
| Subject Terms: | *Consumer activism, *Culture, *Consumer behavior, *Consumerism, *Business communication, *Consumer culture theory, *Food labeling |
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| ISSN: | 10253866 |
| DOI: | 10.1080/10253866.2023.2219613 |
| Database: | Business Source Complete |