Academic Journal
The Escalating Competition Faced by Netflix.
| Title: | The Escalating Competition Faced by Netflix. |
|---|---|
| Authors: | Jin Sun Ahn1 ahnj@wcsu.edu, Jung Hoon Kim2 kimj22@southernct.edu, Youngbin Kim3,4 jlim1@coastal.edu |
| Source: | Journal of Accounting, Business & Management. Oct2023, Vol. 30 Issue 2, p48-58. 11p. |
| Abstract: | Netflix is the biggest over-the-top media service company in the world. It provides video on demand to its paid subscribers. As of December 2021, the company has 222 million paid subscribers in more than 190 countries. The ongoing global pandemic has boosted Netflix's revenues and profits as people have spent more time indoors. However, the growing popularity of video-on-demand services has encouraged significant competition from other providers. This paper describes how escalating competition may affect Netflix's business model. The escalating competition appears to have required Netflix to develop a strategy to deal with emerging competitors, defend its market share, and create sustainable firm values for its shareholders. This case study is intended for M.B.A. students or undergraduate senior students. By reading this case study, students are supposed to analyze the strengths and weaknesses of each company, discuss how Netflix can defend its market share, and suggest how Amazon or Disney could challenge the market share held by Netflix. [ABSTRACT FROM AUTHOR] |
| Subject Terms: | *Video on demand, *Business revenue, *Market share, *Stockholder wealth, Undergraduates |
| Company/Entity: | Netflix Inc. NFLX, Amazon.com Inc. 884745530 AMZN |
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| ISSN: | 0216423X |
| DOI: | 10.31966/jabminternational.v30i2.981 |
| Database: | Business Source Complete |
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