Academic Journal
MARKET SEGMENTATION BASED ON MATERIALISTIC, CONSPICUOUS, AND TRADITIONALIST GOALS IN SUPPORT OF AN EFFECTIVE INDUSTRIAL DESIGN.
| Title: | MARKET SEGMENTATION BASED ON MATERIALISTIC, CONSPICUOUS, AND TRADITIONALIST GOALS IN SUPPORT OF AN EFFECTIVE INDUSTRIAL DESIGN. |
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| Authors: | DUMITRESCU, Andrei1 andrei.dumitrescu@upb.ro |
| Source: | Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences. 2023, Vol. 16 Issue 2, p25-36. 12p. |
| Abstract: | One important line of action in the marketing field is the conception of products attractive to consumers. Industrial design plays a significant role in this action. But the traditional market segmentation is not very useful from the industrial design point of view. Also, because the traditional criteria for market segmentation are becoming less efficient in general, the experts from the field are looking for new criteria. The research presented here is focused on the relationship between industrial design, consumer profile and product contribution to materialistic, conspicuous and traditionalist goals. [ABSTRACT FROM AUTHOR] |
| Subject Terms: | *Industrial design, *Market segmentation, *Consumer profiling |
| Copyright of Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences is the property of Transilvania University of Brasov, Faculty of Economic Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| ISSN: | 20652194 |
| DOI: | 10.31926/but.es.2023.16.65.2.3 |
| Database: | Business Source Complete |
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