Conference
WHEN SHOWING OFF IS THE BEST - MEDIATOR AND MODERATOR VARIABLES FOR STATUS CONSUMPTION OF MAXIMIZERS.
| Title: | WHEN SHOWING OFF IS THE BEST - MEDIATOR AND MODERATOR VARIABLES FOR STATUS CONSUMPTION OF MAXIMIZERS. |
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| Authors: | Kienzler, Timo1,2 timo.kienzler@hs-pforzheim.de, Foehl, Ulrich1 |
| Source: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p446-460. 15p. |
| Abstract: | We show that maximizing predicts status consumption and that this connection is mediated by social comparison. While self-esteem did not act as a moderator for social comparison, we show that only people with low or medium but not high levels of fear of being shamed engage in status consumption. [ABSTRACT FROM AUTHOR] |
| Subject Terms: | *Mediators (Persons), *Consumption (Economics), *Consumer behavior, Social comparison, Self-esteem, Social perception |
| Copyright of AMA Winter Academic Conference Proceedings is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| ISSN: | 10540806 |
| Database: | Business Source Complete |
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