Academic Journal
Nonprofit organizations-business co-creation as a consequence of relational norms: Can improve it with a business-like approach?
| Title: | Nonprofit organizations-business co-creation as a consequence of relational norms: Can improve it with a business-like approach? |
|---|---|
| Authors: | Díaz-Perdomo, Yolanda1 yolandadiazperdomo@gmail.com |
| Source: | CIRIEC - Journal of Public, Social & Cooperative Economy / España, Revista de Economía Pública, Social y Cooperativa. Mar2024, Issue 110, p65-96. 32p. |
| Subject Terms: | *Nonprofit organizations, *Psychological contracts (Employment), *Customer cocreation, *Business literature, *Market orientation |
| Abstract (English): | Co-creation has emerged as an outstanding issue in today's society. Mainly, research efforts have been conducted in business literature (particularly, following the service-dominant logic approach). However, there is a lack of theoretical and empirical studies that analyze value co-creation from the non-profit's point of view; and, in particular, the strategy of value co-creation in collaborative relationships between non-profit organizations and companies is an under-researched topic. From the theory of psychological contracts, relational norms are considered a mechanism that promotes co-creation processes. Furthermore, the non-profit organizations have been increasingly becoming more business-like (through market orientation, venture philanthropy, corporate governance structure, entrepreneurial behavior, and professionalization) to improve the impact achieved with the development of their activities. Combining a thorough literature revision and a quantitative-based research with 205 nonprofits, The study attempts to identify to what extent the establishment of relational norms between NPOs and companies in their co-creation relationships is really conditioned by the business-like factors of the NPOs. Several implications are derived for non-profit managers, which will help them implement effective management strategies in their relationships with companies. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | La co-creación ha surgido como un tema destacado en la sociedad actual. Principalmente, los esfuerzos de investigación se han llevado a cabo en la literatura empresarial (en particular, siguiendo el enfoque de la lógica dominante del servicio). Sin embargo, faltan estudios teóricos y empíricos que analicen la co-creación de valor desde el punto de vista de las organizaciones sin ánimo de lucro; y, en particular, la estrategia de co-creación de valor en las relaciones de colaboración entre organizaciones sin ánimo de lucro y empresas es un tema poco investigado. Desde la teoría de los contratos psicológicos, las normas relacionales se consideran un mecanismo que promueve los procesos de co-creación. Además, las organizaciones no lucrativas han ido adquiriendo cada vez más factores de tipo empresarial (a través de la orientación al mercado, la filantropía de riesgo, la estructura de gobierno corporativo, el comportamiento emprendedor y la profesionalización) para mejorar el impacto logrado con el desarrollo de sus actividades. Combinando una revisión exhaustiva de la literatura y una investigación de base cuantitativa con 205 organizaciones sin ánimo de lucro, el estudio trata de identificar hasta qué punto el establecimiento de normas relacionales entre las ONL y las empresas en sus relaciones de co-creación está realmente condicionado por el carácter empresarial de las ONL. Se derivan varias implicaciones para los gestores de organizaciones sin ánimo de lucro, que les ayudarán a aplicar estrategias de gestión eficaces en sus relaciones con las empresas. [ABSTRACT FROM AUTHOR] |
| Copyright of CIRIEC - Journal of Public, Social & Cooperative Economy / España, Revista de Economía Pública, Social y Cooperativa is the property of Centro Internacional de Investigacion e Informacion de la Economia Publica, Social y Cooperativa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| ISSN: | 02138093 |
| DOI: | 10.7203/CIRIEC-E.110.26173 |
| Database: | Business Source Complete |
Availability