Review
THE ADVERTISING AGE ENCYCLOPEDIA OF ADVERTISING.
| Title: | THE ADVERTISING AGE ENCYCLOPEDIA OF ADVERTISING. |
|---|---|
| Authors: | Gomes, Lisa C.1 lisa.farmer@utoledo.edu |
| Source: | Journal of Business & Finance Librarianship. 2004, Vol. 10 Issue 2, p78-81. 4p. |
| Abstract: | Reviews the book "The Advertising Age Encyclopedia of Advertising," edited by John McDonough. |
| Subject Terms: | *Advertising, Nonfiction |
| Reviews & Products: | Advertising Age Encyclopedia of Advertising, The (Book) |
| People: | McDonough, John |
| ISSN: | 08963568 |
| Database: | Business Source Complete |
Availability