Academic Journal
Developing a Pricing Strategy for the Los Angeles Dodgers.
| Title: | Developing a Pricing Strategy for the Los Angeles Dodgers. |
|---|---|
| Authors: | Parris, Denise Linda1, Drayer, Joris2, Shapiro, Stephen L.3 |
| Source: | Sport Marketing Quarterly. Dec2012, Vol. 21 Issue 4, p256-264. 9p. |
| Abstract: | The article discusses the downfall of the Los Angeles Dodgers, a professional baseball team based in Los Angeles, California, and also suggests to develop pricing policies for its revival. It mentions that the number of fans for the team averaged 36,236 per game in 2011which was major loss. It suggests the team to reassess ticket prices owing to changes in the product on and off the field. |
| Subject Terms: | *Sporting event ticket sales & prices, Baseball team management, Baseball fans |
| Geographic Terms: | Los Angeles (Calif.), California |
| Company/Entity: | Los Angeles Dodgers (Baseball team) |
| ISSN: | 10616934 |
| Database: | Business Source Complete |
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