Academic Journal
Time Magazine Europe Cross-Media Subscription Campaign.
| Title: | Time Magazine Europe Cross-Media Subscription Campaign. |
|---|---|
| Source: | Seybold Report: Analyzing Publishing Technologies. 7/7/2014, Vol. 14 Issue 13, p2-5. 4p. |
| Abstract: | The article presents the case study of publishing company Time Magazine Europe Ltd.'s cross-media subscription campaign. It enumerates the goals of the campaign which include increasing the number of subscribers, offering improved services for subscribers, and reducing the time of completing and sending printed order forms. It notes that the campaign reached almost two million potential subscribers. |
| Subject Terms: | *Advertising campaigns, *Customer services, Subscriptions to serial publications, Subscription services |
| Company/Entity: | Time Magazine Europe Ltd. |
| ISSN: | 15339211 |
| Database: | Business Source Complete |
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