Academic Journal
Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman.
| Title: | Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman. |
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| Authors: | Gal, David, Rucker, Derek D. |
| Source: | Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Jul2018, Vol. 28 Issue 3, p533-539, 7p |
| ISSN: | 10577408 |
| DOI: | 10.1002/jcpy.1044 |
| Database: | Complementary Index |
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