Academic Journal
SHOPPING ORIENTATION AND TRUST IN ONLINE STORES TOWARDS IMPULSE BUYING.
| Title: | SHOPPING ORIENTATION AND TRUST IN ONLINE STORES TOWARDS IMPULSE BUYING. |
|---|---|
| Authors: | Adriansyah, Muhammad Ali, Rahman, Muhammad Taufiq |
| Source: | Indonesian Journal of Business & Entrepreunership; Sep2022, Vol. 8 Issue 3, p441-451, 11p |
| Subject Terms: | SHOPPING, TRUST, INTERNET stores, IMPULSE buying, PSYCHOLOGY of college students |
| Abstract (English): | This study aims to determine the effect of shopping orientation and online store trust on impulsive purchases among students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda. This research uses a quantitative approach. This study involved 100 students of the Faculty of Tarbiyah and Teacher Sciences of University X in Samarinda who were selected using a simple random sampling technique. The use of data collection methods is the scale of impulsive purchases, shopping orientation, and the trust of the online store. The collected data are analyzed with the help of SPSS 25.0 for Windows programs. The results showed that the major hypothesis was accepted, namely simultaneous shopping orientation and online store trust can predict the occurrence of impulsive purchases in students, as evidenced by a value of p = 0.000 (p<0.05). The predicted rate is 52.9%. The first minor hypothesis is accepted, namely shopping orientation is able to predict student implusive purchases, proven by a value of p = 0.000 (p<0.05), while the second minor hypothesis is accepted, namely trust in online stores able to predict student impulsiveimplusive purchases as evidenced by a value of p = 0.000 (p<0.05). The results showed that the major hypothesis was accepted, namely simultaneous shopping orientation and online store trusts can predict the occurrence of impulsiveimpulsive purchases in students, as evidenced by the value of p = 0.000 (p<0.05). The positive impact of this research when people specifically read this research article is that it can increase literacy about the main factors that cause impulsive purchases, especially among students, especially caused by shopping orientation and also caused by trust in online stores. [ABSTRACT FROM AUTHOR] |
| Abstract (Indonesian): | Penelitian ini bertujuan mengetahui efek orientasi belanja dan kepercayaan toko online terhadap pembelian impulsif di kalangan mahasiswa Fakultas Tarbiyah dan Ilmu Keguruan Universitas X di Samarinda. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini melibatkan 100 mahasiswa Fakultas Tarbiyah dan Ilmu Keguruan Universitas X di Samarinda yang terpilih menggunakan teknik simple random sampling. Penggunaan metode pengumpulan data adalah skala pembelian impulsif, orientasi belanja, dan kepercayaan toko online. Data yang dikumpulkan dianalisis dengan bantuan SPSS 25.0 untuk program Windows. Hasil penelitian menunjukan hipotesis mayor diterima yaitu simultan orientasi belanja dan kepercayaan toko online dapat memprediksi terjadinya pembelian impulsif pada mahasiswa, dibuktikan dengan nilai nilai p = 0,000 (p<0,05). Adapun tingkat prediksinya yaitu sebesar 52.9%. Hipotesis minor pertama diterima yaitu orientasi belanja mampu memprediksi pembelian implusive mahasiwa, dibuktikan dengan nilai p=0.000 (p<0.05), adapun hipotesis minor kedua diterima yaitu kepercayaan terhadap toko online mampu memprediksi pembelian implusif mahasiswa dibuktikan dengan nilai nilai p=0.000 (p<0.05). Hasil penelitian menunjukkan bahwa hipotesis mayor diterima, yaitu orientasi belanja simultan dan online store trust dapat memprediksi terjadinya pembelian impulsif pada siswa, yang dibuktikan dengan nilai p = 0,000 (p<0,05). Dampak positif dari penelitian ini saat masyarakat khsususnya membaca artikel penelitian ini yaitu dapat menambah literasi mengenai faktor utama yang menyebabkan terjadinya pembelian impulsif khususnya dikalangan mahasiswa terutama disebabkan oleh orientasi belanja dan juga disebabkan karena adanya kepercayaan terhadap toko online. [ABSTRACT FROM AUTHOR] |
| Copyright of Indonesian Journal of Business & Entrepreunership is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| ISSN: | 24075434 |
| DOI: | 10.17358/IJBE.8.3.441 |
| Database: | Complementary Index |
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