Academic Journal
Communicating the volcanic eruption in La Palma from Spanish public institutions: communication strategies on Twitter.
| Title: | Communicating the volcanic eruption in La Palma from Spanish public institutions: communication strategies on Twitter. |
|---|---|
| Authors: | Alcántara, Carmen Sedeño, García, Lorena Vegas, Paniagua Rojano, Francisco Javier |
| Source: | Estudios sobre el Mensaje Periodistico; abr-jun2023, Vol. 29 Issue 2, p357-368, 12p |
| Subject Terms: | PUBLIC communication, HOME offices, CONTENT analysis, COMMUNICATION strategies, PUBLIC institutions, VOLCANIC eruptions |
| Alternate Title: | Comunicando la erupción volcánica de La Palma desde las instituciones públicas españolas: estrategias de comunicación en Twitter. (Spanish) |
| Geographic Terms: | CANARY Islands |
| Abstract (English): | This study examines and evaluates how the government communicated the volcanic eruption that occurred in La Palma (Spain) in 2021. For that purpose, SCCT and the SMCC models were used to perform a content analysis of the online communication approach followed on Twitter by Cabildo de La Palma (@CabLaPalma), 112 Canarias (@112canarias), and the Spanish Home Office (@interiorgob). Findings suggest that these three institutions aligned their communications by using complementary strategies, message framings and styles to successfully handle the crisis. However, this study also highlights areas of improvement in the approaches taken by these three public entities. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Esta investigación examina y evalúa la forma en la que las instituciones públicas españolas comunicaron la erupción volcánica ocurrida en La Palma (España) en 2021. Con este propósito, se utilizaron los modelos SCCT y SMCC para realizar un análisis de contenido de los tweets publicados durante el periodo por el Cabildo de La Palma (@CabLaPalma), 112 Canarias (@112canarias) y el Ministerio del Interior español (@interiorgob). Los resultados sugieren que estas tres instituciones alinearon sus comunicaciones utilizando estrategias, enfoques y estilos de mensaje complementarios para gestionar la crisis de manera exitosa. Sin embargo, esta investigación también detecta ciertas áreas de mejora en los enfoques adoptados por estas tres entidades públicas. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 11341629 |
| DOI: | 10.5209/esmp.87391 |
| Database: | Complementary Index |
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