Academic Journal
Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films
| Title: | Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films |
|---|---|
| Authors: | Ghazaaleh Homayouni, Masood Khoshsaligheh |
| Source: | Journal of Business, Communication and Technology, Vol 3, Iss 1, Pp 66-84 (2024) |
| Subject Terms: | audio description technology, communication, media, audio describers, translation, Business, HF5001-6182, Communication. Mass media, P87-96, Technology |
| Publisher Information: | Gulf College, 2024. |
| Publication Year: | 2024 |
| Collection: | LCC:Business LCC:Communication. Mass media LCC:Technology |
| Description: | Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements that are seen on the screen. The intersection of communication and technology in translation as reflected in how culture-bound elements are addressed in AVT has lately gained increasing attention. This phenomenological research aims to describe the solutions audio describers resort to for the rendition of culture-bound elements in Anglophone films into Persian. The audio descriptions of four Persian-dubbed English-language films were purposively selected as the sample corpus. The findings revealed that communication-centric strategies of specification, naming, and retention are, respectively, the most applied in the process of communicating the English culture-bound elements across the target culture by the audio describers. The implications of the findings for practice and theory are discussed. |
| Document Type: | article |
| File Description: | electronic resource |
| Language: | English |
| ISSN: | 2791-3775 |
| Relation: | https://bctjournal.com/article_34_501a5a14c5fe771bb659e8f2800e9be0.pdf; https://doaj.org/toc/2791-3775 |
| DOI: | 10.56632/bct.2024.3106 |
| Access URL: | https://doaj.org/article/aefa8af99cf24b268b9eec6d3d175bce |
| Accession Number: | edsdoj.fa8af99cf24b268b9eec6d3d175bce |
| ISSN: | 27913775 |
| DOI: | 10.56632/bct.2024.3106 |
| Database: | Directory of Open Access Journals |