Conference
Analyzing the Brand Personality Perception in Social Networks: The Competence Dimension
| Title: | Analyzing the Brand Personality Perception in Social Networks: The Competence Dimension |
|---|---|
| Authors: | Isfahani, Mehrdad Tarkesh, Kaedi, Marjan |
| Source: | 2024 10th International Conference on Web Research (ICWR) Web Research (ICWR), 2024 10th International Conference on. :119-124 Apr, 2024 |
| Relation: | 2024 10th International Conference on Web Research (ICWR) |
| ISSN: | 28378296 |
| DOI: | 10.1109/ICWR61162.2024.10533372 |
| Database: | IEEE Xplore Digital Library |