Academic Journal

Chromolithographed history: brands’ trade cards and the co-construction of the French “roman national” (1900s-1930s)

Bibliographic Details
Title: Chromolithographed history: brands’ trade cards and the co-construction of the French “roman national” (1900s-1930s)
Authors: Galluzzo, Anthony
Source: Journal of Historical Research in Marketing, 2021, Vol. 14, Issue 1, pp. 48-65.
Access URL: http://www.emeraldinsight.com/doi/10.1108/JHRM-05-2021-0020
ISSN: 1755750X
DOI: 10.1108/JHRM-05-2021-0020
Database: Emerald Insight