Academic Journal

Wilbur Schramm: Beginnings of the "Communication" Field.

Bibliographic Details
Title: Wilbur Schramm: Beginnings of the "Communication" Field.
Authors: McAnany, Emile G. emcanany@scu.edu
Source: Communication Research Trends. 2014, Vol. 33 Issue 4, p3-16. 14p.
Abstract: The article reports on academic writer Wilbur Schramm and his contribution towards the establishment of the Communication field in U.S. universities. It mentions its criticism of lacking a set of theories and methods for adjusting itself as a social science and discipline. An overview of the emergence of mass communication in the country is also presented.
Subject Terms: *Communication education in universities & colleges, *Mass media, *Methodology, Universities & colleges
Geographic Terms: United States
People: Schramm, Wilbur, 1907-1987
ISSN: 01444646
Database: Communication & Mass Media Complete