Entrepreneurship / David A. Kirby.
"In Entrepreneurship, Professor Kirby draws on his extensive experience as an entrepreneurship researcher, educator, trainer and consultant, both in the U.K. and overseas, to produce a text that is not just about the theory of entrepreneurship, but about the application of theory to practice. T...
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill Education,
2003.
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| Summary: | "In Entrepreneurship, Professor Kirby draws on his extensive experience as an entrepreneurship researcher, educator, trainer and consultant, both in the U.K. and overseas, to produce a text that is not just about the theory of entrepreneurship, but about the application of theory to practice. Thus, it is concerned with the process of developing entrepreneurship - in society and the economy, people and organizations. Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader's own experiences to encourage them to learn from doing."--Jacket. |
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| Physical Description: | xxv, 333 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0077098587 9780077098582 |