Politics after television : religious nationalism and the reshaping of the Indian public / Arvind Rajagopal.

In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, the Ramayan, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram,...

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Bibliographic Details
Main Author: Rajagopal, Arvind (Author)
Format: Book
Language:English
Published: Cambridge, UK ; New York : Cambridge University Press, [2001]
Subjects:
Description
Summary:In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, the Ramayan, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram, led by Hindu nationalists. The complexion of Indian politics was irrevocably changed thereafter. In this book, Arvind Rajagopal analyses this extraordinary series of events. While audiences may have thought they were harking back to an epic golden age, Hindu nationalist leaders were embracing the prospects of neo-liberalism and globalization. Television was the device that hinged these movements together, symbolizing the new possibilities of politics, at once more inclusive and authoritarian. Simultaneously, this study examines how the larger historical context was woven into and changed the character of Hindu nationalism.
Physical Description:viii, 393 pages
Bibliography:Includes bibliographical references (pages 372-389) and index.
ISBN:0511155956
9780511155956
0521640539
9780521640534
0521648394
9780521648394
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  • Call Number:
    306.20954 RAJ
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