Sport business in the global marketplace / Hans Westerbeek & Aaron Smith.
"Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is position...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2003.
|
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios."--Publisher description. |
|---|---|
| Physical Description: | xiv, 240 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 140390300X 9781403903006 |