The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
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Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Oxford :
Oxford University Press,
2000.
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Subjects: |
Item Description: | Includes article co-authored by George Cheney, Adjunct Professor, Waikato Management School, University of Waikato. |
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Physical Description: | xv, 292 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0198297793 9780198297796 0198297785 9780198297789 |