The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

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Bibliographic Details
Other Authors: Schultz, Majken (Editor), Hatch, Mary Jo (Editor), Holten Larsen, Mogens
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2000.
Subjects:

MARC

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245 0 4 |a The expressive organization :  |b linking identity, reputation, and the corporate brand /  |c edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. 
246 3 |a Expressive organisation 
246 3 |a Expressive organisation :  |b Linking identity, reputation, and the corporate brand 
246 3 0 |a Linking identity, reputation, and the corporate brand 
264 1 |a Oxford :  |b Oxford University Press,  |c 2000. 
300 |a xv, 292 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes article co-authored by George Cheney, Adjunct Professor, Waikato Management School, University of Waikato. 
504 |a Includes bibliographical references and index. 
505 2 |a 15. Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney. 
588 |a Machine converted from AACR2 source record. 
650 0 |a Corporate image  |9 316220 
650 0 |a Corporations  |x Public relations  |9 322990 
650 0 |a Business communication  |9 326605 
650 0 |a Branding (Marketing)  |9 332183 
700 1 |a Schultz, Majken,  |e editor.  |9 1033884 
700 1 |a Hatch, Mary Jo,  |e editor.  |9 1033886 
700 1 |a Holten Larsen, Mogens.  |9 225043 
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