Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey.
""We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And peopl...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
[2000]
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| Edition: | Third edition. |
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | ""We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."; --Richard A. Krueger & Mary Anne Casey, from the Preface ; This highly acclaimed book in its third edition includes the following updates and improvements:; - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. ; - Designing questions for asking effective questions to draw out a group and how to refine them based on the group?s responses. ; - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. ; - Budgeting how to more effectively budget for a focus group ; - Coding how to more effectively use existing software packages to code and analyze the results of a focus group."--Publisher description. |
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| Physical Description: | xvi, 215 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0761920706 9780761920700 0761920714 9780761920717 |