Understanding and designing market research /

Understanding and designing market research / John R. Webb.

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Bibliographic Details
Main Author: Webb, John R. 1949- (Author)
Format: Book
Language:English
Published: London : Thomson Learning, 2002.
Edition:Second edition.
Subjects:
Marketing research
Description
Item Description:Previous ed.: London: Academic, 1992.
Physical Description:xiii, 235 pages ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:1861525761
9781861525765
Availability

City Campus

  • Call Number:
    658.83 WEB
    Copy
    Available - City Campus Main Collection
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