Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham.
"The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upo...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1998.
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| Series: | International series in social psychology
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| Subjects: |
| Summary: | "The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description. |
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| Physical Description: | viii, 216 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415185343 9780415185349 0415185351 9780415185356 |