The handbook of brand management /

The handbook of brand management / David Arnold.

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Bibliographic Details
Main Author: Arnold, David (Author)
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley, [1992]
Series:International management series.
Subjects:
Brand name products > United States
Branding (Marketing) > United States
Advertising > Brand name products > United States
Description
Physical Description:xxii, 259 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0201632799
9780201632798
Availability

City Campus

  • Call Number:
    658.827 ARN
    Copy
    Available - City Campus Main Collection
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