Advertising in society : classic and contemporary readings on advertising's role in society / [edited by] Roxanne Hovland, Gary B. Wilcox.
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Lincolnwood, Ill., USA :
NTC Business Books,
[1989]
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Physical Description: | xvii, 522 pages : illustrations ; 24 cm |
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Bibliography: | Includes bibliographical references. |
ISBN: | 0844231770 9780844231778 |