Marketing of high-technology products and innovations /

Marketing of high-technology products and innovations / Jakki Mohr.

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Bibliographic Details
Main Author: Mohr, Jakki J. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2001]
Subjects:
High technology industries > Marketing
Description
Physical Description:xvii, 414 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0130136069
9780130136060
Availability

City Campus

  • Call Number:
    620.00688 MOH
    Copy
    Available - City Campus Main Collection
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