Creating ever-cool : a marketer's guide to a kid's heart /

Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton].

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Bibliographic Details
Main Author: Del Vecchio, Gene
Format: Book
Language:English
Published: Gretna, La. : Pelican Pub. Co., 1997.
Subjects:
Child consumers
Advertising and children
Children > Attitudes
Description
Physical Description:253 pages : illustrations ; 23 cm
ISBN:1565542568
9781565542563
Availability

City Campus

  • Call Number:
    658.834083 DEL
    Copy
    Available - City Campus Main Collection
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