Serious play : how the world's best companies simulate to innovate /

Serious play : how the world's best companies simulate to innovate / Michael Schrage.

"How the world's leading companies model, prototype, and simulate to innovate"--Jacket.

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Bibliographic Details
Main Author: Schrage, Michael (Author)
Format: Book
Language:English
Published: Boston, mass. : Harvard Business School Press, 2000.
Subjects:
Technological innovations > Management > Simulation methods.
Organizational change.
Leadership.
Technology > trends
Description
Summary:"How the world's leading companies model, prototype, and simulate to innovate"--Jacket.
Physical Description:xxiv, 244 pages ; 24 cm
Bibliography:Includes bibliographical references (pages 215-234) and index.
ISBN:0875848141
9780875848143
Availability

City Campus

  • Call Number:
    658.40352 SCH
    Copy
    Available - City Campus Main Collection
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