Customer relationship management systems handbook / Duane E. Sharp.
"This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boca Raton :
Auerbach Publications,
[2003]
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| Summary: | "This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy."--Publisher description. |
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| Physical Description: | xxi, 242 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references (pages 233-234) and index. |
| ISBN: | 0849311438 9780849311437 |