Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.
From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the po...
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth Pub. Co,
[1998]
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| Subjects: |
| Summary: | From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want. |
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| Physical Description: | xv, 448 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 429-435) and index. |
| ISBN: | 0534515932 9780534515935 |