Marketing for the voluntary sector : a guide to measuring marketing performance /

Marketing for the voluntary sector : a guide to measuring marketing performance / edited by Paula Keaveney and Michael Kaufmann.

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Bibliographic Details
Other Authors: Keaveney, Paula (Editor), Kaufmann, Michael (Editor)
Format: Book
Language:English
Published: London ; Dover, N.H. : Kogan Page, 2001.
Series:Marketing in action series.
Subjects:
Nonprofit organizations > Marketing
Marketing.
Charities > Great Britain > Marketing.
Description
Item Description:"In association with Marketing.".
Physical Description:xii, 180 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0749432500
9780749432508
Availability

City Campus

  • Call Number:
    658.048 KEA
    Copy
    Available - City Campus Main Collection
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