Advertising as communication / Gillian Dyer.
""I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.:--Journal of Educational TelevisionThis title available in eBook format. Click here for more information.Visit our eBookstore at: www.ebookstore.tandf.co.uk."...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
1988.
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| Series: | Studies in culture and communication.
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| Subjects: |
| Summary: | ""I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.:--Journal of Educational TelevisionThis title available in eBook format. Click here for more information.Visit our eBookstore at: www.ebookstore.tandf.co.uk."--Publisher description. |
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| Item Description: | Originally published: London ; New York : Methuen, 1982. |
| Physical Description: | xiv, 230 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 215-226) and index. |
| ISBN: | 0415027810 9780415027816 |