Media and communication research methods : an introduction to qualitative and quantitative approaches / by Arthur Asa Berger.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2000.
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| Subjects: |
| Physical Description: | xxi, 295 p. : ill. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0761918531 (pbk. : alk. paper) 0761918523 (alk. paper) |