Strategic management / Garth Saloner, Andrea Shepard, Joel Podolny.
"This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
[2001]
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| Subjects: |
| Summary: | "This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding."--Publisher description. |
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| Physical Description: | xvii, 442 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471380717 9780471380719 |