Marketing strategies for the mature market /

Marketing strategies for the mature market / George P. Moschis.

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Bibliographic Details
Main Author: Moschis, George P., 1944- (Author)
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1994.
Subjects:
Marketing > Management.
Market segmentation
New products > Marketing
Older consumers
Description
Physical Description:xiv, 198 pages ; 24 cm
Bibliography:Includes bibliographical references (pages 189-194) and index.
ISBN:0899308872
9780899308876
Availability

City Campus

  • Call Number:
    658.802 MOS
    Copy
    Available - City Campus Main Collection
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