Essentials of mass communication theory / Arthur Asa Berger.
""Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
[1995]
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | ""Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."; --Choice ; Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory."--Publisher description. |
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| Physical Description: | x, 208 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 192-196) and index. |
| ISBN: | 080397356X 9780803973565 0803973578 9780803973572 |