The new Australian and New Zealand public relations manual / Tymson & Lazar ; [edited by Jan Lee Martin].
Endorsed by the Public Relations Institute of Australia, this new edition is a total update of the text, including the addition of new chapters, award-winning case studies and leading-edge practices in PR.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chatswood [N.S.W.] :
Tymson Communications,
2002.
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| Edition: | Twenty-first century edition. |
| Subjects: |
| Summary: | Endorsed by the Public Relations Institute of Australia, this new edition is a total update of the text, including the addition of new chapters, award-winning case studies and leading-edge practices in PR. |
|---|---|
| Item Description: | "Endorsed by the Public Relations Institutes of Australia and New Zealand.". Previous edition: 1996. |
| Physical Description: | 649 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0957913001 9780957913004 |