Marks of excellence : the history and taxonomy of trademarks / Per Mollerup.
This critical exploration of trademarks provides an extensive source of international marks, together with a thorough explanation of their meaning and history. The author traces the origin of the trademark, and then discusses its development, style, classification and contemporary relevance.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Phaidon,
1998.
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| Edition: | Revised edition. |
| Subjects: |
| Summary: | This critical exploration of trademarks provides an extensive source of international marks, together with a thorough explanation of their meaning and history. The author traces the origin of the trademark, and then discusses its development, style, classification and contemporary relevance. |
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| Item Description: | Originally published: 1997. Revised and reprinted: 1998. |
| Physical Description: | 240 pages : illustrations (some colour) ; 30 cm |
| Bibliography: | Includes bibliographical references (pages 231-233) and index. |
| ISBN: | 0714838381 9780714838380 |